Research According to the Way of Collecting Data
Primary Data
- Quantitative Research (Surveys)
- Surveys are done by correct sampling,
- by appropriate questionnaire design,
- by understandable language not by professional language,
- meticulous implementation,
- meticulous auditing
- Questionnaires
- Observation
- Counting
- Measurement
- Qalitative Research
- Group Discusssions are hold by appropriate participants,
- by good /effective “moderation”
- Focus Group Discussions
- In-Depth Interviews
Secondary Data
-
Desk Research
- Published data,
- data available in the data banks
- are analyzed statistically at Yönelim
